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December 12, 2023
Note: The followingarticle provides a detailed overview of the latest features and updates inAdobe Analytics for the year 2023. As a web analyst, it is essential to stay informedabout the advancements in this powerful tool. This article aims to highlightthe key enhancements, improvements, and end-of-life notices in Adobe Analyticsto help you make the most of its capabilities.In the ever-evolving world of data analytics, AdobeAnalytics stands out as a powerful tool that provides comprehensive insightsinto customer behavior and business performance. With its continuous deliverymodel, Adobe Analytics introduces new features and enhancements regularly. Inthis article, we will delve into the notable updates in Adobe Analytics for theyear 2023, covering both Adobe Analytics and Customer Journey Analytics.
One of the key enhancements in Adobe Analytics is theReporting Activity Manager, which allows administrators to gain detailedvisibility into reporting consumption in their organization. With the latestupdates, administrators now have more control over reporting requests. They cannot only cancel current requests but also restrict subsequent requests for adefined time period. This feature enables administrators to manage reportingcapacity effectively during peak reporting times.The Reporting Activity Manager now includes additional dataabout reporting activity, such as the Complexity column, User column, andConnection column. These metrics provide administrators with valuable insightsinto the usage and performance of reporting activities. Furthermore, allcancelations and restrictions made in the Reporting Activity Manager are nowvisible in the Audit Log, enhancing transparency and accountability.
Another significant improvement in Adobe Analytics is theability to configure a cloud account as the report destination when creating aData Warehouse request. The supported cloud account types include Amazon S3,Google Cloud Platform, Azure SAS, Azure RBAC, and Email (previously available).This enhancement offers more flexibility and convenience in managing andstoring data exports.The user experience for creating and managing Data Warehouserequests has also been enhanced. These improvements streamline the process andmake it more intuitive for users. By leveraging the power of cloud storage,Adobe Analytics empowers organizations to efficiently store and access theirdata exports.
In any software platform, bug fixes are crucial to ensuresmooth operation and accurate reporting. Adobe Analytics has addressed severalissues in its Analytics Processing and Reporting Engine. One notable fixresolves an issue where labels for Page or Link dimensions were incorrectlydisplayed as "Unknown." This fix ensures that reports going forwardwill display the correct labels. However, it is important to note that reportsbased on historic data may still have some inaccurately labeled results.
As an Adobe Analytics administrator, it is essential to stayinformed about any important notices or end-of-life (EOL) announcements. InDecember 2023, Adobe plans to discontinue Reports & Analytics, along withits accompanying reports and features. The technology and functionality ofReports & Analytics no longer meet Adobe's standards, and most of itsfeatures are already available in Analysis Workspace. Administrators shouldtake note of the specific features that will be terminated, including ScheduledReports, Data Extracts, and DL Reports.Additionally, the Publishing Lists feature, which allows forsending or scheduling Analysis Workspace projects, is also slated forend-of-life on January 17, 2024. Administrators should plan accordingly andseek alternative solutions for sending or scheduling projects.
Customer Journey Analytics introduces the Full Table Exportfeature, allowing users to export millions of Workspace rows to clouddestinations. This feature provides one-time or scheduled delivery of datatables designed within Workspace. It supports up to five breakdowns, fivemetrics, filters, and calculated metrics in a concatenated table. With supportfor various cloud export options such as Adobe Experience Platform Data LandingZone, Amazon S3, Google Cloud Platform, and Azure, users can seamlessly exportand analyze large datasets.
Managing components in Adobe Analytics becomes moreefficient with the introduction of new columns in the Calculated MetricsManager and Filters Manager. The "Used in" and "Last used"columns provide valuable information about the usage and relevance of eachcomponent. Administrators can determine the value of a component, where it isused, and whether it needs to be modified or deleted. By leveraging the DataDictionary, administrators can gain a deeper understanding of how componentsare utilized within their organization.
Adobe Analytics users can now migrate their projects toCustomer Journey Analytics, simplifying the transition and leveraging theenhanced capabilities of the new platform. The migration process allows forseamless mapping of assets from Adobe Analytics report suites to CustomerJourney Analytics data views. By migrating to Customer Journey Analytics, userscan take advantage of advanced analytics features and gain deeper insights intocustomer journeys.
Adobe Product Analytics offers new enhancements that enableproduct teams to gain valuable insights into cross-channel data and the overallproduct experience. With features such as Anomaly Detection, Trends Frequencyof Use view, and User Preferences configuration, product teams can betterunderstand user engagement, track growth and retention, identify areas offriction, and measure the impact of feature releases. This enhancedfunctionality empowers product teams to make data-driven decisions and optimizethe user experience.
Customer Journey Analytics also benefits from the enhancedReporting Activity Manager. Administrators can now cancel current reportingrequests and restrict subsequent requests for a defined time period. Thisfeature provides administrators with greater control over reporting capacityand enables them to manage peak reporting times effectively. The ReportingActivity Manager in Customer Journey Analytics offers transparency andaccountability by logging all cancelations and restrictions in the Audit Log.
To ensure a seamless user experience, Adobe has addressedseveral issues in Customer Journey Analytics. These fixes resolve various bugsand improve the overall performance and accuracy of the platform. Bycontinuously addressing and resolving issues, Adobe strives to provide userswith a reliable and efficient analytics solution.
Customer Journey Analytics administrators should be aware ofimportant notices and end-of-life (EOL) announcements. For example, AdobeAnalytics API, Customer Journey Analytics API, and Livestream customers usingAdobe I/O JWT credentials must migrate to Adobe I/O OAuth Server-to-Servercredentials by January 1, 2025. This migration ensures a secure and reliableauthentication process for API access. Administrators should familiarizethemselves with the migration process and update their client applicationsaccordingly.In addition, Adobe has announced the end-of-life (EOL) forData Workbench, effective December 31, 2023. Administrators using DataWorkbench should consult with their Adobe Account Manager for furtherinformation and support.
Adobe Analytics continues to evolve and provide valuableinsights to businesses worldwide. The updates and enhancements in 2023 bringimproved functionality, greater control over reporting activities, enhanceddata export capabilities, and a seamless transition to Customer JourneyAnalytics. By staying informed about these advancements and taking advantage ofthe new features, administrators and analysts can leverage Adobe Analytics togain a deeper understanding of customer behavior, optimize business performance,and drive data-driven decision-making.Note: This articleserves as an overview of the key updates and enhancements in Adobe Analyticsfor the year 2023. For more detailed information, please refer to the officialrelease notes and documentation provided by Adobe.
