Adobe Analytics spring 2018 release

Last spring there were updates for the owners of Adobe Analytics solutions, which brought interesting features to their tool.

Advertising analytics

This will allow you to integrate paid search data directly into Adobe Analytics from Google AdWords, Yahoo! and Bing Ads.

Ad hoc analysis project converter

In addition, you will have the ability to create quick and easy conversion reports (projects) created in Ad Hoc Analysyis in the form of reports provided by Analysis Workspace.

GDPR related settings

You can now apply data controls and classifications to Adobe Analytics and customize the processing of your GDPR data access requests.

Adobe Analytics Connector in Power BI

You will also be able to integrate Adobe Analytics directly into the Microsoft Power BI dashboards allowing easy connection between them.Check out the Adobe Experience Cloud Release notes to learn more about the subject.

Maximize Performance with MarTech Solutions

Optimize Now

Unlock Insights with
Digital Analytics Blog Categories

Stay Informed with the Latest in Digital Analytics
Explore our blog for experts marketing analytics  insights, industry trends, and tips to optimize your web analytics strategies.
Read Insights

Elevate with MarTech Insights

Thank you for subscribing to our newsletter!
Oops! Something went wrong while submitting the form. Please try again.